Elevate Your Brand with a Psychology-Backed Social Media Strategy

In today’s digital landscape, showing up on social media isn’t enough. You need a psychology-driven strategy that transforms visibility into engagement and engagement into business growth. That’s where I come in.

As a freelance social media marketing strategist, I help small businesses and personal brands scale and stand out in competitive markets. By applying consumer psychology and behavioural insights, I develop data-driven strategies that attract the right audience, cultivate engaged communities, and turn followers into loyal customers.

Whether you’re looking to increase memberships, boost appointment bookings, or drive sales, my intentional content strategies ensure your brand doesn’t just get noticed—it connects, engages, and converts, fostering genuine, long-term relationships with your audience.

Strategic Social Media Growth Backed by Psychology

Every business and personal brand is unique—your social media strategy should be too. At Marketing by Mackenzie Mathews, I take a customised, results-driven approach to ensure your brand doesn’t just gain visibility but creates meaningful engagement that fuels long-term success.

What I Offer:

✅ Psychology-Backed Strategy: Using consumer behaviour insights to craft content that drives engagement, trust, and conversions. By understanding what motivates your audience, I create strategic content that resonates, builds loyalty, and increases brand affinity.

✅ Data-Driven Growth & Performance Tracking: Informed decisions based on audience insights, engagement metrics, and lead generation data. Monthly performance reports provide full transparency on follower growth, content effectiveness, and ad performance, ensuring your strategy continuously improves.

✅ Consistent Visibility & Strategic Content Mix: I maintain your brand’s presence daily, ensuring you stay top-of-mind for your audience. With 5 carefully curated posts per week, your content will feature an intentional blend of educational, community-driven, and promotional material, delivering real value while reinforcing your brand identity.

✅ Authentic Brand Storytelling & Community Engagement: Crafting narratives that emotionally connect with your audience, encouraging interaction and long-term relationships. Daily story updates help build real-time connections through behind-the-scenes insights, interactive polls, and engaging Q&As that encourage participation.

✅ Professional, On-Brand Execution: Every post, story, and campaign is designed with purpose to match your unique brand identity. Whether it’s high-quality visuals, cohesive messaging, or consistent aesthetics, your social presence will reflect professionalism and credibility, establishing trust with your audience.

✅ Ongoing Strategy & Collaboration:  Social media success is an ongoing process. With monthly strategy calls, I provide hands-on guidance, ensuring your content aligns with your campaigns, promotions, and business goals. I also offer direct access for urgent updates, keeping your brand’s online presence adaptable and effective.

✅ Optional Paid Ad Management for Targeted Growth: Looking to expand your reach and drive more leads? I offer highly targeted ad campaigns, focusing on the audience most likely to convert. With continuous tracking and performance optimisation, your ad spend is maximised for the best ROI.

✅ Seamless Special Event & Promo Support: Planning a launch, seasonal offer, or exclusive event? I integrate it into your content strategy, ensuring timely announcements, targeted promotions, and high engagement rates that drive maximum attendance and participation.

📊 With expert insights in Business Marketing and Psychology, my strategies aren’t just creative—they’re built on behavioural science, ensuring your content makes an impact where it matters most.

Let’s Turn Your Social Media into a Growth Engine

My mission is simple: to help businesses and personal brands thrive through strategic, psychology-backed social media marketing. By blending consumer behaviour insights with high-impact content and engagement-driven campaigns, I ensure your brand does more than just get noticed—it builds trust, loyalty, and conversions.

Why Work With Me?

✔ A Tailored, Scalable Approach: No one-size-fits-all strategies. Only custom solutions designed to grow and scale your brand.
✔ Expertise in Consumer Psychology: Understanding what drives audience engagement and using behavioural insights to create marketing that converts.
✔ Authentic Brand Storytelling: Crafting a compelling brand presence that people don’t just follow—they connect with, engage in, and buy from.

Social media isn’t just about showing up—it’s about creating impact, building relationships, and driving real business growth.

📩 Let’s create a social media strategy that works for YOU! Reach out below to get started. ⬇️